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Does Your Parish Need a Hashtag?

Does Your Parish Need a Hashtag?

We get this question a lot – “The church down the street has its own hashtag. It seems to be everywhere. Should we be doing the same?” In short…yes! Like a parish mission statement, logo, website address, or Facebook vanity URL, a parish...
Archiving Parish Livestreams?

Archiving Parish Livestreams?

Since the coronavirus pandemic hit America in February 2020, almost every parish in the country has livestreamed or pre-recorded Masses. Several months into our “new normal,” the question is coming up more and more: how long should we keep these Mass...
Publishing Parish Reports

Publishing Parish Reports

A few weeks ago, this parish report, delivered via YouTube from a pastor in Oklahoma, caught our team’s attention. It’s a textbook case of what publishing parish reports should be: It opens with an attitude of prayer: Father’s reading of one of...
COVID-19 and Parish Communications

COVID-19 and Parish Communications

You have learned a lot about how parishioners engage with the parish over the last several months. Social distancing has allowed you to contact loyal parishioners in new ways. It has also (hopefully) provided you an opportunity to engage some people that are thinking...
If It’s Free, You’re the Product

If It’s Free, You’re the Product

Your eyes have likely glazed over at the number of “free offers” you’re receiving right now. The pandemic’s effect on the worldwide economy has led to thousands of businesses peddling all kinds of products and services for free. The world of...