AskGenius

A powerful tool that helps you set personalized ask amounts for thousands of donors at a time.

AutomateGenius

Fundraising automations to delight your donors, streamline gift processing, and save time.

Catholic Social Media

A social media management platform exclusively for Catholic parishes and dioceses.

Stay informed with the latest nonprofit fundraising research and tips.

Our Diocesan Services

Prenger Solutions Group is proud to serve more than half of all dioceses in the United States.

Fundraising Consulting

Modernize your diocesan annual appeal with help from PSG’s fundraising, communications and technology experts.

Database Administration

We’ll get your donor database clean and organized. We can even manage it for you full-time.

Digital Communications

Our social media tools help dioceses and parishes thrive in this new, digital world.

Stay informed with the latest nonprofit fundraising research and tips.

Resources to help Catholic Parish and Diocesan Leaders.

Our Team

Our fundraising professionals, database experts and technology specialists.

Careers

Interested in joining our team? Learn more about how to apply.

Contact

Request more information, send us an email, or follow us on social media.

Stay informed with the latest nonprofit fundraising research and tips.

Webinars

Designed for today’s nonprofit, fundraising experts.

Fundraising Insights

Fundraising research, stories, and strategies to improve your fundraising expertise.

Downloads

Templates and Guides developed by our experts to help you achieve your fundraising potential.

Stay informed with the latest nonprofit fundraising research and tips.

Social Media’s 80/20 Rule

Oct 16, 2019

Do you know social media’s 80/20 rule? It’s the same as the 80/20 rule in other areas of Catholic parish life. If you review your parish finances, it’s highly likely that 80 percent of your offertory comes from 20 percent of your families. Likewise, 20 percent of your volunteers are completing 80 percent of your volunteer hours. This concept, known as the 80/20 rule or the Pareto Principle, also applies to social media. Eighty percent of your online activity – likes, shares and comments – is generated by 20 percent of your followers. Even if you’re posting daily and have hundreds of followers, you’ll start to notice the same key followers are the most likely to interact with your posts. That’s good. Let’s identify those people and then use their skills to help grow the parish.

Here’s how to put these folks to work.

  • Identify the “usual suspects” on your Facebook page: Who are the first people to like, comment and share?
  • Acknowledge them: Send an email, Facebook message or a personal note to each of your online super supporters. Thank them for their support. Recognize the important role they play in the New Evangelization and encourage them to keep it up.
  • Compare your active online and offline volunteers: Is there overlap between your key parishioners and your key online followers? Personally reach out to any key volunteers who aren’t showing up on your parish Facebook page. Simply ask them to follow the page and share anything they really like. Let them know it’s part of the parish’s strategy for the New Evangelization to be more active online. Just ask for their help!
  • Get everyone together: By inviting your most committed parishioners and key online followers to meet and work together on committees, councils, and task forces, you are assembling a dream team for your parish that will have a reach far beyond the usual working group.

Part of the reason you want to invite the 20% to gather together is that they tend to score high in the “Woo” category (not “WHOO!” – rather, “woo” as in they know how to woo others to the cause). They’re highly skilled at enthusiastically recruiting others to their cause. They are the people you need to grow your online audience. Apply social media’s 80/20 rule and make it work for you!