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Using ABOUT on Facebook

Feb 6, 2020

Facebook followers are often your most faithful parishioners. They not only fill the pews each week, but they are also looking to stay connected outside of Mass. Facebook contains information about these parishioners that can help you stay connected with them. By using ABOUT on Facebook, you can learn a lot about them.

By clicking the “About” section of any Facebook follower’s profile you are often able to access key data points such as age, birth date, and even cell phone number, and use that information to update your parish database.

An email from the pastor wishing a parishioner happy birthday or a personal phone call inviting that follower to volunteer for a fish fry can make all the difference. Your parishioners are making this information available to you, but it is up to you to use that information to deepen their relationship with the parish. (Also, be aware that they may not know what they are sharing with the world.)

And in this age where many new, younger families consider themselves to be “members” of a parish even if they haven’t formally registered (either because they forgot, didn’t know they were supposed to, or just don’t like filling out paperwork), Facebook is often your only avenue to reach them. Using ABOUT on Facebook and you’ll be able to make a connection with them. (And while you’re at it, now is a good time to make sure your parish’s first impression on Facebook is a good one!)