AskGenius

A powerful tool that helps you set personalized ask amounts for thousands of donors at a time.

AutomateGenius

Fundraising automations to delight your donors, streamline gift processing, and save time.

Catholic Social Media

A social media management platform exclusively for Catholic parishes and dioceses.

Stay informed with the latest nonprofit fundraising research and tips.

Our Diocesan Services

Prenger Solutions Group is proud to serve more than half of all dioceses in the United States.

Fundraising Consulting

Modernize your diocesan annual appeal with help from PSG’s fundraising, communications and technology experts.

Database Administration

We’ll get your donor database clean and organized. We can even manage it for you full-time.

Digital Communications

Our social media tools help dioceses and parishes thrive in this new, digital world.

Stay informed with the latest nonprofit fundraising research and tips.

Resources to help Catholic Parish and Diocesan Leaders.

Our Team

Our fundraising professionals, database experts and technology specialists.

Careers

Interested in joining our team? Learn more about how to apply.

Contact

Request more information, send us an email, or follow us on social media.

Stay informed with the latest nonprofit fundraising research and tips.

Webinars

Designed for today’s nonprofit, fundraising experts.

Fundraising Insights

Fundraising research, stories, and strategies to improve your fundraising expertise.

Downloads

Templates and Guides developed by our experts to help you achieve your fundraising potential.

Stay informed with the latest nonprofit fundraising research and tips.

Know Your Social Media Genres

Oct 10, 2019

Know your social media genres! It can be a challenge to manage multiple social media accounts. If your Catholic parish is active on other social media platforms, such as Twitter, Instagram, or Snapchat, consider using a third-party service such as Hootsuite, to post the same content on multiple platforms at once. That will help manage the workload, but it’s still not a perfect solution. Here’s why:

  • Every social media platform is its own genre: Often the feel of a Facebook post will flop on Instagram and vice versa. This is because each platform is unique and has its own conventions and rules of engagement.
  • Your audience can spot the off-genre content: Anyone who spends time on Facebook knows the “feel” of it. Likewise for an avid Twitter follower. Something that’s been cross-posted to a different platform stands out, and people instinctively shy away from it.
  • It looks lazy: Those who follow your parish on multiple platforms don’t want to see the same content recycled. Instead, they’d like to see uplifting content and events on Facebook, witty banter on Twitter, and beautiful images on Instagram.

With all this in mind, if you don’t have the time to operate well on multiple platforms, it’s best to put the others on hold and just concentrate on Facebook. That’s because Facebook has the most users, the most helpful features like events, and is the service that most parishioners will look to for your parish content. If something better comes along, our team will investigate and get back to you. Until then…know your social media genres!