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The 8:1 Communications Rule
Catholic Social Media's research shows that nonprofits should be striving for a good communications-to-request ...
Celebrating Baptisms in a New Way
How is your parish celebrating baptisms? Outside of the sacrament itself, there are lots of ways to commemorate a ...
The Forming Intentional Disciples Forum
Sherry Weddel, director of the Catherine of Siena Institute, took the ministry world by storm with her ...
Social Media’s 80/20 Rule
Do you know social media's 80/20 rule? It's the same as the 80/20 rule in other areas of Catholic parish life. If ...
Every Knee Shall Bow
We are all called to spread the Good News of Jesus Christ. However, we are often at a loss as to how we can do ...
Parish Facebook Categories Matter
Facebook categorizes all organization pages into different groups. However, if your parish's Facebook page was set ...
Use the Newsfeed for Good
Ever wondered how the Facebook newsfeed works? As of 2019, it takes into account millions of factors when ...
First Impressions and Profile Pictures
First impressions and profile pictures are funny things. We all know by now that first impressions matter just as ...
The General Social Survey and Religion
Do you know about the "General Social Survey" and religion? In the April edition of First Things, Mark L. ...
Claim Your Church’s Vanity URL
In recent years, Facebook has added a "vanity URL" or "username" feature to all Pages, including your parish page. ...
Use Video to Promote Special Events
When it comes to standing out on social media, video is king. The next time you are promoting a special event at ...
Follow CARA at Georgetown University
Last month we included a post about the number of people entering the Catholic Church in the United States and ...
Using Intercessory Prayer Teams
Saint James writes in his epistle that "the fervent prayer of a righteous person is very powerful" (Jsa 5:13). We ...
Implementing Welcome Teams
Hopefully it's easy for new parishioners to register at your parish. What happens after a new household ...
Using Personal Testimonials
As the church in North America continues to change, many parishes are moving from organizations focused on ...
Equipping Parents to Equip Children
In 2018, St. Mary's Press shocked the Church in North America when it published its research project, Going, Going ...
YouTube is More than Cat Videos
We are all guilty of visiting YouTube to check out a video a friend said we simply "had to see." Perhaps you ...
Bishop Barron meets Jordan Peterson
Have you heard the latest - Bishop Barron meets Jordan Peterson? In the last few years, Canadian psychologist ...
Publishing Mass Times on Facebook
Earlier this month I mentioned that 95% of your website visitors are just looking for Mass times. The same is true ...
Generational Barriers to Faith
This era of big data can be overwhelming, but surveys and polls can help your parish in its evangelization ...
Protect Your Parish Brand
By now, most Catholic churches have staked out their territory online and claimed a catchy web address and ...
Radical Community at Your Parish
We are living in a time where community bonds are growing weaker, with churches and membership-based ...
Introduce Parishioners to the Saints
There are just so many saints. Everyone has their patrons, their favorites, and the ones they don't understand. ...
The School of Prayer
Many Christians - Catholics and Protestants alike - think they are bad at prayer and are embarrassed about it. And ...
Gather Digital Prayer Requests
There is an entire universe of priests who are active on Facebook, Twitter, and other social media platforms. In ...
The New Digital Evangelization
Ever since Pope Saint John Paul II coined the phrase, the Church has been laser-focused on the New Evangelization. ...
Start Your Meetings on Time
For years I sat on the finance committee of St. Leo’s parish in Omaha, Nebraska. And, unlike many parish meetings ...
Should Your Parish Offer WiFi?
Every year we are drawing closer to the moment when every man, woman, and child has an internet-enabled device on ...
The Power of Personal Invitation
You're getting bombarded with new programs every week - ministry programs that claim to lead hundreds into RCIA, ...
Livestreaming Mass Right Now
As we move into month six of the coronavirus pandemic, some parishes are wondering, "Should we just direct people ...
Facebook Groups and Ministry
If this past spring you were scrambling to move your ministries online for the foreseeable future, there are ...
Growing Your Following
As social distancing and shelter in place orders began to take effect across North America this past spring, our ...
Livestreaming Mass is Essential
With “shelter at home” orders issued around the country this last spring, many parishes are continuing livestream ...
The Mark of Our Work is Prayer
In the face of global pandemic, the day-to-day work of a parish employee may seem pointless. After all, what can ...
Google Trends at the Parish
Google Trends is an incredible resource - an up-to-the-minute look at what people are typing into the most popular ...
Bonfires, Community, and Confession
I love fall – the foliage, football, and (bon)fires. By the first of October, I hope that I’ve already sat around ...
Reasons for Hope
The coronavirus pandemic is continuing to do harm to our society in a myriad of ways, but there are some reasons ...
COVID-19 and Parish Communications
You have learned a lot about how parishioners engage with the parish over the last several months. Social ...
Update Your Mass Times
Advent is almost upon us , which means it's time to publish your Christmas Eve and Christmas Day Mass ...
Mass times are published elsewhere
A few days ago we shared advice on how and where to update your Christmas Mass times (see here). But did you know ...
The Creaster Opportunity
Christmas represents an incredible opportunity to minister to "Creasters," those nominal Catholics that only ...
Analyze Your Easter Collection
After the busyness of Holy Week, it can be difficult to muster to enthusiasm to analyze your Easter collection. ...
Does Your Parish Need a Hashtag?
We get this question a lot - "The church down the street has its own hashtag. It seems to be everywhere. Should we ...

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