Digital Transformation

We are in the midst of a great digital transformation that is changing the way people live, work and communicate. The impact on fundraising has been acute. Development offices across the country are reporting tried-and-true strategies are becoming less and less effective.

Everything seems more difficult these days – recruiting volunteers, getting donors to respond to phone calls, securing in-person meetings and cutting through the clutter to reach new donors.

PSG’s Diocesan Benchmarking Survey revealed that participation in diocesan annual appeals has dropped by 20 percent since 2009. 

The old ways just aren’t working anymore.

At the same time, this digital transformation has given rise to an incredible number of tools and strategies that have been successfully deployed by nonprofit organizations willing to try new approaches.

Social media sites allow nonprofits to reach a wider audience than ever before while high-quality video has never been easier to shoot, edit and share. Development professionals can now use advanced tracking tools to evaluate and fine-tune their fundraising messages on the fly rather than just dropping a letter in the mail and praying for positive results.

 
59% of donors age 66+ have given online

Churches, schools and dioceses who embrace new technologies and move to digital fundraising will be rewarded with greater participation, increased giving and more consistent revenue.

Consider this:

• Nationally, online donations have grown by more than 15% each year, for the past three years.

• Revenue from one-time gifts increased by 19% last year, while monthly giving revenue increased by 40%.

• Mobile giving donations have increased by 205% in the past year.

• Custom-branded donation pages on a nonprofit’s website raise up to 6 times as much money as pages that redirect the donor to a new site.

• Adding mobile-responsive websites has been shown to increase donations by 126% on average.

Let's talk about how PSG can help you modernize your development program. There's not a moment to lose. 

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