Case Study
Archdiocese
of Kansas City
in Kansas
By giving parishes clear, ready-to-use materials in one place, the Archdiocese of Kansas City in Kansas made it easier for parishes to act and for parishioners to engage.
How Centralized Communications Drove a 165% Increase in In-Pew Appeal Giving
By centralizing all appeal and communications content in Catholic Social Media, the Archdiocese of Kansas City in Kansas replaced a fragmented, time-consuming system with one trusted hub used by diocesan offices, parishes, schools, and ministries alike.
The Results
More consistency. Better parish execution.
And a 165% increase in in-pew annual appeal dollars raised.
Archdiocese of Kansas City in Kansas at a Glance
183,441
Catholics
served
107
Parishes in the Archdiocese
87%
Parish adoption of Catholic Social Media
3.25M+
Combined diocesan & parish content views
165%
Increase in in-pew appeal dollars raised
The Challenge
Important Messages Were Easy to Miss
The Archdiocese of Kansas City in Kansas serves 183,441 Catholics across a total population of more than 1.3 million people, yet its communications systems weren’t sustainable:
- Communications were divided between PDFs, emails, and websites, making it hard to use content
- Appeal materials required repeated follow-ups and duplicate work
- Parish staff and volunteers often didn’t have access to usable content formats
- There was no easy way to guide timing, execution, or consistency
The Shift
One Place for Everything
Instead of searching through emails, PDFs, and websites, parishes were directed to Catholic Social Media for all diocesan communications. Instead of juggling tools, links, and attachments, all diocesan content (including annual appeal materials) moved into one centralized platform designed for parish use:
What changed immediately:
- 93 of 107 parishes have been trained on the platform, and 75 log in regularly
- A scalable system that a small diocesan team could actually manage
- Ready-to-use graphics, bulletin content, and social posts
- Clear timelines and expectations for the parishes
From Fragmented Messaging to One Trusted Hub
For the Archdiocese of Kansas City in Kansas, important communications were often scattered across emails, PDFs, and websites, making it difficult for parishes to act quickly. By centralizing appeal and ministry content into Catholic Social Media, the diocese created a single, reliable place where parish teams could find what they needed. The shift simplified execution, reduced duplicate work, and helped parishes move from searching for information to sharing it with confidence.
From Access
to Action
With Catholic Social Media in place, execution became easier and more consistent.
Sustained, Year-Round
Engagement
This wasn’t a one-time spike.
Every month in 2025 delivered tens of thousands of impressions.
Parish Content
Multiplied Reach
Catholic Social Media didn’t replace the diocesan voice, it multiplied it.
In 2025 alone:
- The Archdiocese was able to increase the total content impressions by 55%
- In one year, content posted through Catholic Social Media in the Archdiocese of Kansas City in Kansas generated over 1.15 million impressions—reaching about 86% of their total population
Stronger Annual
Appeal Performance
The Archdiocese made Catholic Social Media the home base for all annual appeal materials.
Rivalling Major Regional Media Outlets
Active parish pages collectively reached an audience that rivals major regional media outlets.
A Year of Success and
Strong Growth
165% more in-pew giving, increased visibility, and more consistent parish messaging.
“Parishioners were seeing appeal information on their own parish Facebook page, even if they weren’t following the Archdiocese.”
Lisa McElvey, Director of Stewardship & Development, Archdioses of Kansas City
Schedule a Conversation
If your team is looking for clearer parish execution and stronger results, Deacon John Rogers, Vice President of Catholic Services, can help you explore what’s possible.
