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Fundraising Insights

5 Tips for Writing Your Annual Appeal Letters
By nature, an appeal letter for nonprofit fundraising is just that—a letter. Just because it’s not an appeal ...
Fundraising Appeal Strategies for LYBUNTS and SYBUNTS
As a fundraiser, you might be all too familiar with lapsed donors—LYBUNTS and SYBUNTS. It can be frustrating to ...
How to Recapture LYBUNT and SYBUNT Nonprofit Donors This Year
Development professionals know that retaining donors is essential to any nonprofit organization. Retaining donors ...
How to Write an Appeal Letter for Fundraising
In nonprofit fundraising, writing an appeal letter for fundraising (and donation letters) is a big part of ...
How to Use a Fundraising Gift Range Calculator During Donor Meetings
Fundraisers understand the importance of having effective strategies and tools to ensure the success of their ...
How Nonprofits Define Major Donors & Create a Major Donor Strategy
Have you ever asked yourself, what is a major donor? How nonprofits define major donors will vary from ...
Why You Need to Increase Recurring Donations (and How to Get Them!)
Recurring giving is on the rise. According to the latest M+R Benchmarks 2022 study, monthly giving grew by 24% in ...
Lapsed Donors: Cause, Prevention, and Cure
Whether you work for a small charity or a global nonprofit, you have to deal with the challenge of lapsed ...
How to Write a Winning Lapsed Donor Letter
As a fundraiser, you know that reactivating lapsed donors takes significant time and effort. But if your lapsed ...
Interview with an Expert: Nonprofit Donor Database Clean-Up
Tackling nonprofit donor database clean-up can seem like a cumbersome task. Getting a jump-start at the beginning ...

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