Does your development office have an email acquisition coordinator? A donor funnel optimizer? A social media expert? A digital conversion manager? A chief analytics officer?

How about someone who knows how to target your lapsed donors on Facebook and bring them back into the fold? Someone who can take on Giving Tuesday and turn it into something your donors get excited about? How about someone who can produce digital content that your donors love so much they forward it on to their friends and family? 

The world has changed. Modern fundraising is data-driven, fast-paced and creative. It's about meeting donors where they are and letting them make a gift with the click of a button — whenever and wherever the mood strikes them. 

It can be intimidating. But it also holds great promise. Those who invest time and resources now will raise more money, at a lower cost, than ever before. 

51% of Donors who receive a direct mail solicitation go online to make their gift. 

Let PSG help you reimagine your development program. Don't worry, we'll keep the stuff that works. But we'll also build bridges from where you are, to where you need to be. 

Whether that's adding a digital component to your annual appeal, cleaning up your database, acquiring donor email addresses, building a social media following or optimizing your online donation experience – PSG can help. 

Learn how you can build a modern development program to support your diocese, church or school.

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