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Sarah Aligo

Fundraising Insights

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The secret to high-performing year-end appeals.

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What’s the best way to ask donors to set up a recurring donation?

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Best practices, IRS rules, sample letters and automation tips.

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Get donors to open their mail, rethink your letters and pledge cards, best practices for data analysis and letter segmentation, and more!

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What a world-class, high-performing year-end appeal looks like.

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