Catholic Social Media (CSM) and FreeWill are expanding their partnership to make FreeWill’s planned-giving content available to all dioceses using the CSM platform.
Since 2017, FreeWill has provided free estate planning services and materials, helping over 1.5 million Americans create estate plans. Now, their faith partnership office has created content, inspired by Catholic teaching, the liturgical year, and the lives of the saints, and is making it available to Catholic Social Media client dioceses and their parishes. Their resources help Catholics consider the legacy they want to leave, including the opportunity to create a will and remember their parish in their estate plans.
Through the partnership, dioceses and parishes can easily find and share FreeWill’s Catholic content through CSM. The expansion gives Catholic communicators another way to introduce planned giving and the themes of stewardship through meaningful, faith-centered messages that feel relevant to parish life.
“Planned giving can be difficult for parishes to talk about consistently, even though it can have a lasting impact on their mission,” said Deacon John Rogers, Vice President of Catholic Services at Prenger Solutions Group. “FreeWill gives our dioceses and parishes thoughtful resources that connect these conversations to our Catholic faith and make them easier to share.”
“We have been incredibly pleased with our CSM pilot since the spring of 2026, and we are excited for the opportunity to share planned giving resources with the broader Catholic community,” says Chris Hall, Director of Faith at FreeWill. “At its heart, planned giving is an act of stewardship and discipleship. It invites Catholics to reflect on the legacy of faith they hope to leave, and to see a gift in their will as one more way of caring for their parish and the mission of the Church for generations to come.”
Catholic Social Media and FreeWill look forward to helping dioceses and parishes across the country incorporate legacy giving as part of the everyday conversation about faith and generosity. Dioceses interested in bringing this content to their parishes can reach out through their CSM account team here, or contact FreeWill’s faith partnerships office directly.
Catholic Social Media
Catholic Social Media equips dioceses and parishes with ready-to-share digital content and practical communication tools rooted in the mission of the Church. Through beautiful graphics, timely reflections, and easy-to-use resources, CSM helps ministry leaders engage their communities, strengthen their online presence, and communicate the Gospel with clarity and confidence. CSM provides the high-tech tools and the faithful, compelling content needed to support the Church’s evangelizing work in the digital age.
FreeWill
FreeWill makes estate planning warm, intuitive, and free, helping people care for the people and causes they love. Its free online tools make it easier to create a legal will and other important estate-planning documents from home.
FreeWill partners with more than 2,400 nonprofits and ministries, including dozens of dioceses nationwide and has helped generate more than $14.2 billion in charitable commitments. Learn more at nonprofits.freewill.com.
