The PSG Way to Acknowledge Gifts
Our simplified and practical way to communicate with your donors
About the Webinar
November 18, 2026 2:00pm, Central
Years of research, testing, and real-world experience distilled into one practical workflow.
Gift acknowledgments should be simple.
You receive a gift. You thank the donor. You send a letter.
So why do so many nonprofits end up with dozens of acknowledgment letters, complicated rules, endless exceptions, and a process that nobody really understands anymore?
Over the years, the PSG team has reviewed, written, processed, and automated a LOT of gift acknowledgments. We’ve seen organizations with beautifully simple systems. We’ve seen organizations with hundreds of letter variations. And we’ve spent years studying what actually matters to donors, and what doesn’t.
Now we’ve put everything we’ve learned into the PSG Way to Acknowledge Gifts: a practical method for deciding who gets what, when they get it, and what their acknowledgment really needs to say.
Join Nic Prenger, Stacy Cope, Austen Brown, and Andy Schroeder as they walk through PSG’s recommended approach to gift acknowledgments and share the decisions we think every nonprofit should get right.
We’ll cover:
• Which gifts really need different acknowledgment treatment, and which ones don’t
• What information belongs in your letters and what you can safely leave out
• Areas where personalization makes a meaningful difference
• How to think about different gift types, letter templates, signers, and exceptions without creating unnecessary complexity
• The common acknowledgment practices we think nonprofits should reconsider
• How to build a process that is consistent, manageable, and provides a better experience for your donors
And once you’ve designed the right process, there’s one more question worth asking:
Why are you still doing all of this manually?
We’ll wrap up by showing how you can use automation to generate all these personalized letters for you as the gifts come in. So your organization can produce the right acknowledgment for the right donor at the right time, without adding another complicated process for your staff to manage.
Register to Watch
Meet Your Hosts
Nic Prenger, J.D. Founder/CEO
Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.
Andy Schroeder, MBA Vice President of Digital Services
As a former major and planned gift officer, Andy provides clients real-world examples of how moves management creates meaningful donor relationships. Andy also brings extensive knowledge of Blackbaud Raiser’s Edge and helps clients leverage their CRM to enhance fundraising and stewardship efforts.
Stacy Cope Vice President of Automation Services
Since she started working with nonprofit databases in 2011, Stacy has been obsessed with getting the software to work for her. She now works with PSG clients to automate donor stewardship, data cleanup, and other tasks to save organizations time and get them more in touch with their donors.
Austen Brown Senior Automation Architect
With more than a decade of experience in nonprofit database management, Austen is an expert in standardizing data and creating automated business workflows using Raiser's Edge NXT and the Microsoft Power Platform. Austen’s commitment to efficiency drives her passion for improving donor communications, streamlining data input, and simplifying reporting for nonprofit organizations through automation.
